Perched on the edge of the Atlantic Ocean, St. John’s Newfoundland and Labrador’s capital, is not only one of North America’s oldest cities, but also the most eastern. It is also where you will find some of the oldest streets in the New World.
This historic 500-year-old city’s roots run deep—European settlers arrived here as early as the 1500s, and the port city has played a vital role in transatlantic communication, fishing, and military history. But it’s also modern and vibrant, with a charm that lives in its pastel-painted houses, sea-salt air, and fiercely proud people.
Thinking about a trip to the Maritimes? Don’t miss checking out 8 Reasons Why Newfoundland and Labrador Should Be on Your Bucket-list, the Best Nova Scotia Road Trip Adventure: 14-Day Itinerary, Explore World Wonders on the Bay of Fundy Coastal Drive in New Brunswick, Ultimate 7 Day Cape Breton Island Adventure Guide, and this one in Western Canada Banff Travel Guide: Best things to do in Banff and Lake Louise.
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Walk Through Living History on Jellybean Row
Wander through downtown and you’ll find yourself surrounded by rows of vibrant, multicoloured townhouses known as Jellybean Row—not an official street name, but a nickname for the charmingly painted heritage homes that brighten the city’s historic core. The tradition of painting homes in these cheerful colours supposedly began so fishermen could spot their houses through the fog from the harbour.
Each home has its own personality, adding to the city’s unique rhythm. Locals take pride in their heritage and aren’t shy about showing it—flags flutter, front steps are social spaces, and windows overflow with potted plants and quirky memorabilia.
Colourful buildings line many streets in St. John’s, Newfoundland and Labrador. Photo: Wendy Nordvik-Carr©
Colourful buildings line many streets in St. John’s, Newfoundland and Labrador. Photo: Wendy Nordvik-Carr©
Colourful buildings line many streets in St. John’s, Newfoundland and Labrador. Photo: Wendy Nordvik-Carr©
Colourful buildings line many streets in St. John’s, Newfoundland and Labrador. Photo: Wendy Nordvik-Carr©
Explore the Oldest Street in North America
Stroll along Water Street, the oldest continually used street in North America. Modern boutiques, restaurants, and galleries blend seamlessly with the city’s rich maritime legacy. Historic buildings have been repurposed into vibrant pubs and artisan shops, giving new life to the old bones of the city.
Signal Hill National Historic Site and the First Transatlantic Wireless Signal
Walk, hike, or drive to visit Signal Hill National Historic Site, one of St. John’s famous landmarks. This site experienced many military battles and is the birthplace of communication. On December 12, 1901, Guglielmo Marconi received the first wireless radio signals by Morse code across the Atlantic Ocean.
It’s also where you’ll find Cabot Tower, built in 1897 to commemorate the 400th anniversary of John Cabot’s voyage to North America. From the summit, see sweeping views of the Narrows, the city’s steep and storied entrance from the vast Atlantic beyond. The city and coastal views from Cabot Tower are impressive.
If you’re lucky, you might spot whales breaching offshore or icebergs drifting by in the spring and early summer—proof that this is still a raw, elemental place where nature remains close at hand.
And don’t miss meeting Ed Jackman and his beautiful 15-month-old Newfoundland dog, Sable Chief.
Meet Ed Jackman and his beautiful 15-month-old Newfoundland dog, Sable Chief, at Signal Hill in St. John’s, Newfoundland and Labrador. Photo: Wendy Nordvik-Carr©
Views from Signal Hill National Historic Park in St. John’s, Newfoundland. Photo: Wendy Nordvik-Carr©
Views from Signal Hill National Historic Park in St. John’s, Newfoundland. Photo: Wendy Nordvik-Carr©
Views from Signal Hill National Historic Park in St. John’s Newfoundland. Photo: Wendy Nordvik-Carr©
Traditional Screech-In Ceremony
George Street is a popular nighttime destination with many live music venues in the centre of town. This area is noted as having the most pubs per capita in Canada and a place to become an honourary Newfoundlander. If you dare, participate in an unforgettable traditional Screech-In ceremony of kissing a cod and then taking a shot of local rum (Newfoundland Screech). It’s a beloved ritual that tourists willingly line up for, often hosted at pubs like Christian’s Bar or O’Reilly’s on George Street, the city’s nightlife epicentre.
A Newfoundland and Labrador traditional Screech-In ceremony. Photo: Wendy Nordvik-Carr©
George Street
George Street is a destination in the entertainment district, with more pubs and bars per square foot than anywhere else in North America. Live music is played every night of the week, and the vibe is warm and welcoming.
Watch for two annual music festivals: the George Street Festival, which lasts six days in August, and Mardi Gras, which takes place in October. The street is gated for both these events and admission is charged.
George Street is a popular nighttime destination with many live music venues St. John’s in Newfoundland and Labrador. Photo: Wendy Nordvik-Carr©
Quidi Vidi Village
A visit to the charming village of Quidi Vidi is a must. This picturesque neighbourhood is one of the oldest fishing communities in North America. It is located at the east end of St. John’s, just five minutes from downtown and a 30-minute hike from Signal Hill National Historic Site.
Check out the Quidi Vidi Brewery, Newfoundland and Labrador’s largest craft brewery. The taproom serves award-winning brews, including the famous Iceberg Beer.
The colourful neighbourhood of Quidi Vidi in St. John’s, Newfoundland. Photo: Wendy Nordvik-Carr©
The charming village of Quidi Vidi. Photo: Wendy Nordvik-Carr©
Culture, Cuisine, and Crafts
St. John’s is also a creative capital, boasting an outsized artistic community for its size. Visit The Rooms, a striking cultural complex that combines an art gallery, museum, and archives—all overlooking the city from a hilltop perch. Exhibits explore everything from Indigenous Beothuk history to the modern-day stories of the sea.
For foodies, St. John’s is a goldmine of local seafood, elevated Atlantic Canadian cuisine, and creative takes on traditional dishes. If you’re adventurous, try the cod tongues, salt fish and brewis (made from salt cod and hard tack), or a moose burger. Chefs here pride themselves on sourcing locally and telling Newfoundland’s story through every bite.
St. John’s – a City with a Heart and a Sense of Humour
What truly sets St. John’s apart is its people. Newfoundlanders are known for their hospitality, humour, and storytelling. You might start a conversation with a stranger at a coffee shop and leave with dinner plans, directions, and a life story. This city embraces you like an old friend, even if it’s your first visit.
Whales, Puffins and Icebergs
Take a wildlife and iceberg sightseeing tour from the oldest seaport in North America. Depending on the time of year, you may see Atlantic puffins, humpback whales, and even an iceberg or two.
Where to stay in St. John’s Newfoundland
Sheraton Hotel Newfoundland
Ideally located downtown close to most attractions in St. John’s, the Sheraton Hotel in Newfoundland offers exceptional service with all the conveniences you would expect. Amenities include a heated indoor pool, fitness centre and restaurant.
The hotel is built at the foot of Signal Hill on the historic site of Fort William.
Harbour views from the Sheraton Hotel Newfoundland. Photo: Wendy Nordvik-Carr©
Be sure to leave a comment or contact us if you have further questions about a visit to Newfoundland and Labrador.
Wendy Nordvik-Carr was a guest of Tourism Newfoundland and Labrador, which did not review or approve the story.
About the Author:
Wendy Nordvik-Carr is a highly regarded travel writer who produces quality, well-researched articles with stunning photography and video.
She seeks out authentic experiences showcasing the people, culture and history that make each destination unique. Her focus is on solo, couple and multigenerational travel through cruising, air and road trip adventures.
Wendy is the editor & writer for LifesIncredibleJourney.com, an award-winning travel site that encourages exploration of destinations near & far.
She is a TMAC Director, Chair, National Governance Committee and Chair of TMAC's BC & Yukon Chapter, as well as a member of SATW, IFWTWA and NATJA.
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